02.10.2017

Lafer opens Gastroshop

The opening of the new Gastroshop of professional kitchen supplier GTA was the perfect stage for Austria’s most famous export to Germany: Chef Johann Lafer.

With the reopening of Gastroshop, GTA also celebrated its 20th anniversary in Loosdorf, where it started operating in 1997. Gastroshop is a strong growing sales channel for GTA that is rapidly increasing in importance. In order to guarantee a new shopping experience in the kitchen equipment sector a relaunch was necessary.

f. l.: Velimir Sever (Managing Director, GTA), Wolfgang Hohnhaus (Owner, GTA), Christoph Zotter (Premium Butcher), Hans Jörg Schelling (Finance Minister of Austria), Johann Lafer (Star Chef) and Peter Jansenberger (Owner, GTA)

A brand-new concept was created during the four months reconstruction and the new Gastroshop has changed beyond recognition. Alongside the 600 square meter sales area, 200 square meters of new storage areas and conference rooms for meetings and customer events were created.

Also the exterior design was upgraded: new font, new logo, more parking spaces and green areas – the result is impressive.

Only a few days after the official reopening, GTA surprised 50 VIP guests with a culinary highlight. The famous star chef Johann Lafer visited the outlet in Loosdorf and prepared a three-course menu of lobster tail, beef filet and a dessert trilogy in the show kitchen. Guests from the media, gastronomy and community catering sector were invited and enjoyed the presentation and the show cooking. Hans Jörg Schelling, Austria’s Finance Minister, also attended the event. Mr. Schelling, together with his daughter, runs a winery in Herzogenburg and supplies his fine wines to Lafer.